A smooth exchange of product information is imperative to strengthen your brand’s presence and drive growth in digital commerce. Since the challenges to doing this are enormous, brands and retailers must ensure that their data syndication plans are well made and executed. While doing eCommerce, companies receive and deliver product information quite frequently throughout the product-buying journey. Moreover, this data resides in various systems and locations and is available in different files and formats.

That being the case, you, as an eCommerce firm, may find it difficult to be fast, accurate, and consistent while sharing this information with teams, business partners, and sales and distribution channels. One solution to this lies in developing a strategic content syndication plan. Before we dive into how to create such a strategy that works, let us first understand what data syndication is.

What is product data syndication?

Product data syndication (PDS) is about sharing complete, accurate, and enriched product information with customer-facing channels, merchants, business partners, online marketplaces, etc. It is indispensable to Product Information Management (PIM) and is the key to building excellent product experience managementpractices

Manufacturers and distributors count on automated PDS tools, such as Amaze PXM‘s data syndication platform, to ensure the smooth and fast supply of quality data from a single location. These technologies help businesses share complete, high-quality, and enriched information with the right people at the right time. It improves the overall product experience managementprocess, amplifies sales prospects, drives value to the business, and amplifies growth opportunities.

How to get your content syndication strategies right?

  • Upgrade to a robust and continually-evolving syndication platform

Whether you are a manufacturer, distributor, or retailer, with a presence on any number of sales platforms and marketplaces, effective and instant syndication is crucial to succeeding in digital commerce. New-age businesses count heavily on comprehensive PDS platforms to address issues that come their way while syndicating content. One such platform is Amaze PXM’s Data Exchange software, which combines powerful data syndication capabilities to help businesses ensure a smooth flow of high-quality product information within and outside the organization. The platform comes with automated onboarding and distribution features that contextualize product information to best suit your catalog structure and accelerate time to market. It helps companies feed complete, correct, and up-to-date information in no time whatsoever.

  • Combine product information from multiple sources

In a typical eCommerce ecosystem, product data comes in from different sources with no consistent data structures. Plus, it may be in various forms and formats. Onboarding this data and making it customer-ready and up to the standards of your catalog structure is a challenge that organizations face. You may solve this problem by integrating your PIM software with systems that store and send product data. After integration, you will be able to receive product information faster and more efficiently, combine it to better represent your products, and build a best-in-class product experience.

  • Leverage automation

Product experience management software like Amaze PXM incorporates the ‘Bridge’ module that facilitates inward and outward syndication with automated controls. You may leverage automation to onboard products faster and get them selling online sooner to boost sales.

  • Contextualize and optimize product data


Data needs to be contextualized and optimized to meet various needs and standards of multiple channels. Whether you receive data or share it with internal teams, business partners, websites, or online marketplaces, you must normalize it before syndication. It will help you maintain data consistency and uniformity and deliver an engaging product experience that is the key to increasing your sales in digital commerce. The ‘Bridge’ module of  Amaze Product Experience Management provides users with automation capabilities to onboard and list product content. Leverage these functions to make your syndication plans work for your companies.