Do you wish to raise your search engine ranks in 2023? If you want to maintain your top spot in Google’s search results, you must strengthen your SEO strategies. Choosing the ideal SEO strategy to present your business to the right clients takes time and work.

As you prepare to launch your brand into a new market in 2022, think about how you could improve your current marketing strategy. A list of some of the most significant recent and forthcoming trends to consider is provided below.


Let’s first talk about the different forms of traffic.


Let’s start by discussing the various types of traffic.

1. Natural source traffic

The term “organic traffic” refers to a variety of traffic kinds produced by various organic sources.

The fact that this traffic comes from outside sources benefits marketers because it boosts SEO and promotes brand recognition. This group includes blog postings, unpaid reviews, media mentions, and other traffic sources. All of them make reference to your company and include a hyperlink to your website in their posts.

Similar to traditional word-of-mouth recommendations, these connections can help your business establish a reputation, particularly if the source is well-known.


2.     Manage the Flow of Traffic


Direct traffic is the type of traffic that is most obvious. However, it is undoubtedly worthwhile of your time, particularly in light of the fact that, according to Google Analytics, it receives more than half of all visits. These are people who are actively looking for you and are aware of your presence.


In contrast, direct traffic is based on brand awareness because it comes from people who are already aware of and interested in your website.


3.     Affiliate traffic


Even if it doesn’t directly track affiliate marketing traffic, Google Analytics can nevertheless aid in the expansion of your company. To market your website on its network, you will need an affiliate. Your visitor count will surely rise as a result, but what does this mean for affiliates? You will be compensated financially for each click, contact, or purchase.


To enhance website traffic, use SEO techniques. “Search engine optimization” is the process of making changes to your website so that it ranks highly in search engine results, such as Google’s. FutureGenApps is a top SEO Company in Delhi NCR providing guaranteed SEO results to their clients.

SEO differs greatly from paid advertising because it includes “organic” ranking, which means you don’t have to pay to be there. To start, you must comprehend how search engines function in order to more effectively increase web traffic.


4.     On-page SEO


The technique of optimising a website for search engines is known as on-page SEO (Search Engine Optimization). By producing content, SEO aims to raise your ranks. Including keywords in your content, consistently releasing high-quality content, and optimising your meta tags and headers for keywords are all necessary steps in this process.


5.     Off-page SEO


Off-page SEO, or link building, is SEO that is done away from your website. This method includes building relationships and providing knowledge that others desire to share. Despite the fact that it requires a lot of time and effort, it is essential to SEO success.


Start developing a plan to prevent content duplication, such as having too many pages that are too similar, as this could harm your website’s search engine rankings. Google sees similar content as a cunning attempt to boost search rankings. A landing page builder may also have a content and SEO strategy feature to help you come up with engaging content. We are also established as the best SEO Company in Ghaziabad helping start-ups to organically rank their website in search engine results.


6.     Traffic from Social Media Platforms.

Every business owner is now required to have a professional company social media page on well-known sites like Facebook, Instagram, Twitter, etc.


FutureGenApps is a full-service digital marketing firm in Delhi-NCR, India. Among the services we provide in India and around the world are web design and development, mobile app development,



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