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Frank A. Smith

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What Does E-E-A-T Mean for SEO and Why is It Important?


You may have heard about Google’s new EAT Update and are wondering what it means for SEO. Previously E-A-T referred to Expertise, Authority, and Trustworthiness, which is important when optimizing content online. It involves making sure your content has credible authors or sources to build trust with search engine algorithms.

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